The long term
Engage in 5-year commitments with cooperatives to facilitate investments.It’s really important to work together on an equal footing and to do this for a significant amount of time to convince people that things really can be improved. Ensure that the farmers and cooperatives get at least five years’ sales at a higher price, giving them income security and enabling them to make better choices with regard to investments and recouping costs.
Commitment by signing five-year cooperation agreements (MOU's a.k.a. “Memorandum of Understanding”), after 1 year of trial runs, and annual plans.