Tony's Open Chain inspires a new industry norm

How?

Tony’s 5 Sourcing Principles take a farmer-first approach in cocoa that prioritises human rights and environmental protection, aiming to reverse institutionalised inequality. By combining these 5 Sourcing Principles – traceability, higher prices, long-term commitments, strong farmer partnerships, and enhanced quality and productivity – Tony's Open Chain seeks to end structural poverty and establish more equitable relationships with cocoa cooperatives in Ghana and Côte d'Ivoire.

A green illustration of an outline of a cocoa bean with small dots of the seeds/beans, representing the Tony's Open Chain's Sourcing Principle of traceability

Traceable Cocoa BeansTraceable sourcing is responsible sourcing, and Tony's Open Chain offers this across three levels - operational, environmental and social.

A bank note in the form of an illustration of a bright magenta square with a solid fill and a cut-out of a dollar sign, representing Tony's Open Chain Sourcing Principle of paying a higher price for cocoa

A higher priceWe pay the Living Income Reference Price for all beans sourced via the model, in addition to current certification premiums.

Purple illustration of stacks of bags filled with cocoa beans, representing Tony's Open Chain Sourcing Principle of the long-term commitment with farmers and partner cooperatives

The Long-TermWe establish long-term commitments with both Mission Allies and partner cooperatives to ensure income stability for farmers.

A yellow illustration of two people, representing Tony's Open Chain Sourcing Principle of enabling strong farmers

Strong FarmersWe promote professional farming cooperatives and farms, giving the farmers and their self-organized groups the power to structurally change inequality.

A simple illustration of a leafy green cacao tree with multiple branches and oval-shaped cocoa beans, representing the Tony's Open Chain Sourcing Principle of quality and productivity

Quality and ProductivityWe help farmers to professionalise by investing in agricultural knowledge and skills, as well as organising labour brigades.

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MORE BEANS MEANS MORE IMPACT

Sourcing more bean volume through Tony's Open Chain is the biggest driver to achieve lasting change.

Mission Allies

sourced...

metric tons of beans

which impacted...

cocoa farmers

in 2024/25

Our results

Thanks to the growing volumes sourced by our Mission Allies, Tony’s Open Chain reached 1.3% of West African farmers in 2024/25.

of Tony's Open Chain beans for Mission Allies are paid at the Living Income Reference Price

Child labour prevalence rate, at our long-term partner cooperatives - versus 46.7% industry average.

of Tony’s Open Chain’s supply chain was verified deforestation-free for the 2023/24 season.

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Who's In?

A picture of the red Tony's Chocolonely chocolate bar containing milk chocolate with the Tony's Open Chain Claim on it, representing the Mission Ally Tony's Chocolonely

Tony's Open Chain initiator

first Mission Ally

newest Mission Ally

Tony's Open Chain initiator

first Mission Ally

newest Mission Ally

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News

Child standing outside with her head raised looking down at the photographer. She has white circles drawn all over her face and a gold chain necklace on her head with a golden B on it. Her brows is slightly furrowed. Her shoulders are also covered in white circles that are now overlapping. There is an out-of-focus adult in the background.

Impact Report 2023/24

Read Tony's Open Chain's latest Impact Report

New Mission Ally: Feastables

Feastables has joined Tony’s Open Chain, a leader in transforming cocoa supply chains, as its latest Mission Ally and is the first major US chocolate brand to join the initiative.

TOC supports LCHR Bill request

On behalf of Tony's Chocolonely, Tony's Open Chain supports the Labour Campaign for Human Rights legislation request.

Tony's Open Chain inspires a new industry norm

How?

MORE BEANS MEANS MORE IMPACT

Our results

Who's In?

News

Impact Report 2023/24

New Mission Ally: Feastables

TOC supports LCHR Bill request

Join our mission

Together, we'll end exploitation in cocoa