Tony's Open Chain

Tony’s Open Chain is an industry-led initiative that helps chocolate brands transform their cocoa supply chains and become sustainability frontrunners.

These companies take responsibility for:

● An open and transparent chain, where issues are always brought out in the open so they can be solved

● Direct and equal business relations throughout the entire chain

● Paying a higher price which makes a living income achievable for farmers

See how it works in 80 seconds

The Challenge

End modern slavery and illegal child labour in cocoa by setting a new industry standard. Together we take responsibility for the chocolate industry to drive structural change towards a more equally divided cocoa chain.

Who's in

Mission Allies go beyond certification and believe in direct, equal relationships throughout the entire cocoa chain. They join Tony's Open Chain, and work together, as well as source according to the 5 Sourcing Principles.

Ally

Albert Heijn: Delicata

who's next?

To actually change the cocoa industry, the current 6.711 metric ton of cocoa beans is not a sufficient volume to change the system. Therefore, Tony's Open Chain needs more allies. Will you as a chocolate company join in?

Find out more about Tony’s Open Chain

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5 Sourcing Principles of Tony's Open Chain

Tony’s Open Chain consists of 5 Sourcing Principles. They need to be implemented all five. No cherry-picking. In a system, you cannot change only one thing. A change always triggers something else. These 5 Sourcing Principles interact with each other to strengthen the positive impact, but also to counteract possible, negative side-effects. An integrated approach is needed, geared to structurally change the system. Every principle has its own tools.