Tony’s Open Chain button
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The open source platform where chocolate making companies join in to change the norm in the industry.

These companies take responsibility for:

● An open and transparent chain, where issues are always brought out in the open so they can be solved

● Direct and equal business relations throughout the entire chain

● Paying a higher price which makes a living income achievable for farmers

See how it works in 80 seconds
See how it works in 80 seconds

The Challenge

End modern slavery and illegal child labour in cocoa by setting a new industry standard. Together we take responsibility for the chocolate industry to drive structural change towards a more equally divided cocoa chain.

Who's in

Allies go beyond certification and believe in direct, equal relationships throughout the entire cocoa chain. They join Tony's Open Chain, and work according to the 5 Sourcing Principles.

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5 Sourcing Principles of Tony's Open Chain

Tony’s Open Chain consists of 5 Sourcing Principles. They need to be implemented all five. No cherry-picking. In a system, you cannot change only one thing. A change always triggers something else. These 5 Sourcing Principles interact with each other to strengthen the positive impact, but also to counteract possible, negative side-effects. An integrated approach is needed, geared to structurally change the system. Every principle has its own tools.

improved productivity & less dependency on cocoa the long term strong farmers a higher price traceable beans
improved productivity & less dependency on cocoa the long term strong farmers a higher price traceable beans

Join Tony's Open Chain

You can join too. Change the way you work together with farmers for equal business relations and a living income for the farmers.

Join now

What else

Want to know more about Tony's Open Chain? Check out the FAQ's, the dictionary to understand more about difficult words or drop us a message.