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Tony's 5 Sourcing Principles

Tony's Open Chain leads by example

Tony's Open Chain leads by example through Tony's 5 Sourcing Principles. Their farmer-first approach prioritises human rights and environmental protection, aiming to reverse institutionalised inequality. By combining these 5 Sourcing Principles – traceability, higher prices, long-term commitments, strong farmer partnerships, and enhanced quality and productivity – Tony's Open Chain seeks to end structural poverty and establish more equitable relationships with cocoa cooperatives in Ghana and Côte d'Ivoire. All principles must be combined to ensure long-term change and more equal business relationships with cocoa partner cooperatives in Ghana and Côte d'Ivoire.

Traceable Cocoa BeansPurchasing from known sources that prioritise direct trade with partner cooperatives.
A higher priceSupporting cocoa farmers in achieving a prosperous income and sustainable farms requires paying higher cocoa prices.
The Long-TermEstablishing long-term commitments to purchase beans at higher prices ensures income stability for farmers and partner cooperatives.
Strong FarmersCollaborating with partner cooperatives to improve professionalised farming practices and implement holistic sustainability programs is key to lasting change.
Quality and ProductivityInvesting in agricultural knowledge and skills, as well as organising labour brigades via the partner cooperatives.

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Partner with Tony’s Open Chain to ensure fair business practices, living incomes for farmers, and a sustainable future for cocoa.