Tony's Open Chain inspires a new industry norm

Join us to end exploitation in cocoa, together.

MORE BEANS MEANS MORE IMPACT

Sourcing more bean volume through Tony's Open Chain is the biggest driver to achieve lasting change.

Mission Allies

enabled this growth in 2023/24.

partner cooperatives

we sourced cocoa beans from in 2023/24.

cocoa farmers impacted

estimation for 2023/24.

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Tony's 5 Sourcing Principles

Tony’s 5 Sourcing Principles take a farmer-first approach in cocoa that prioritises human rights and environmental protection, aiming to reverse institutionalised inequality. By combining these 5 Sourcing Principles – traceability, higher prices, long-term commitments, strong farmer partnerships, and enhanced quality and productivity – Tony's Open Chain seeks to end structural poverty and establish more equitable relationships with cocoa cooperatives in Ghana and Côte d'Ivoire.

A green illustration of an outline of a cocoa bean with small dots of the seeds/beans, representing the Tony's Open Chain's Sourcing Principle of traceability

Traceable Cocoa BeansTraceable sourcing is responsible sourcing, and TOC offers this across three levels - operational, environmental and social.

A bank note in the form of an illustration of a bright magenta square with a solid fill and a cut-out of a dollar sign, representing Tony's Open Chain Sourcing Principle of paying a higher price for cocoa

A higher priceTOC pays the Living Income Reference Price for all beans sourced via the model, in addition to current certification premiums.

Purple illustration of stacks of bags filled with cocoa beans, representing Tony's Open Chain Sourcing Principle of the long-term commitment with farmers and partner cooperatives

The Long-TermTOC establishes long-term commitments with both Mission Allies and partner cooperatives to ensure income stability for farmers.

A yellow illustration of two people, representing Tony's Open Chain Sourcing Principle of enabling strong farmers

Strong FarmersTOC promotes professional farming cooperatives and farms, giving the farmers and their self-organized groups the power to structurally change inequality.

A simple illustration of a leafy green cacao tree with multiple branches and oval-shaped cocoa beans, representing the Tony's Open Chain Sourcing Principle of quality and productivity

Quality and ProductivityTOC help farmers to professionalise with a 3 step approach.

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Our results

Tony's Open Chain uses a tried and tested approach to prove with collective effort that positive change is possible. Together, we can create an equitable supply chain in the world's largest cocoa-producing countries: Côte d'Ivoire and Ghana.

Living Income Reference Price (LIRP) contribution to net cocoa household income, at our long-term partner cooperatives.

<0%

Child labour prevalence rate, at our long-term partner cooperatives - versus 46.7% industry average.

EUDR compliant (GPS mapped and verified deforestation-free at all our partner cooperatives).

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Who's In

Together, Mission Allies have proven that ethical cocoa sourcing is possible, replicable, and scalable for any business.

A picture of the red Tony's Chocolonely chocolate bar containing milk chocolate with the Tony's Open Chain Claim on it, representing the Mission Ally Tony's Chocolonely

Tony's Open Chain initiator

first Mission Ally

newest Mission Ally

Tony's Open Chain initiator

first Mission Ally

newest Mission Ally

Each new Mission Ally shows more and more companies are willing to invest in the cause. This commitment is what makes change in the cocoa industry possible.

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Upcoming Events

Sustainable Supply Chain Summit Europe

Brussels | 10-10-2024 | 08:00 - 19:00

Come and meet with Tony's Open Chain and other thought-leaders of supply chain sustainability.

New Mission Ally: Feastables

Feastables has joined Tony’s Open Chain, a leader in transforming cocoa supply chains, as its latest Mission Ally and is the first major US chocolate brand to join the initiative.

Banner for Business Impact Award showing gold sprinkles across with a golden olive wreath with the title in gold letters in the middle

TOC x Unseen Business Awards 2024

Tony's Open Chain is on the Business Impact Award Shortlist category, alongside Mission Ally ALDI.

TOC supports LCHR Bill request

On behalf of Tony's Chocolonely, Tony's Open Chain supports the Labour Campaign for Human Rights legislation request.

TONY'S OPEN CHAIN APPLIES THE SUSTAINABLE DEVELOPMENT GOALS (SDGs)

In order to continually streamline Tony's Open Chain approach, we measure our objectives and monitor our progress in accordance with the SDGs. Tony's Open Chain proactively work on seven of these 17 UN-established goals to globally eradicate poverty, preserve the environment and ensure universal well-being by 2030.