Tony's Open Chain inspires a new industry norm

Join us to end exploitation in cocoa, together.

MORE BEANS MEANS MORE IMPACT

Sourcing more bean volume through Tony's Open Chain is the biggest driver to achieve lasting change.

Mission Allies

enabled this growth in 2023/24.

partner cooperatives

we sourced cocoa beans from in 2023/24.

cocoa farmers impacted

estimation for 2023/24.

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Tony's 5 Sourcing Principles

Tony's 5 Sourcing Principles prioritize poverty reduction, human rights and environmental protection, aiming to transform the cocoa sector by putting human rights at the core of purchasing practices through concrete solutions and long-term opportunities.

A green illustration of an outline of a cocoa bean with small dots of the seeds/beans, representing the Tony's Open Chain's Sourcing Principle of traceability

Traceable Cocoa BeansPurchasing from known sources that prioritise direct trade with partner cooperatives.

A bank note in the form of an illustration of a bright magenta square with a solid fill and a cut-out of a dollar sign, representing Tony's Open Chain Sourcing Principle of paying a higher price for cocoa

A higher priceSupporting cocoa farmers in achieving a prosperous income and sustainable farms requires paying higher cocoa prices.

Purple illustration of stacks of bags filled with cocoa beans, representing Tony's Open Chain Sourcing Principle of the long-term commitment with farmers and partner cooperatives

The Long-TermEstablishing long-term commitments to purchase beans at higher prices ensures income stability for farmers and partner cooperatives.

A yellow illustration of two people, representing Tony's Open Chain Sourcing Principle of enabling strong farmers

Strong FarmersCollaborating with partner cooperatives to improve professionalised farming practices and implement holistic sustainability programs is key to lasting change.

A simple illustration of a leafy green cacao tree with multiple branches and oval-shaped cocoa beans, representing the Tony's Open Chain Sourcing Principle of quality and productivity

Quality and ProductivityInvesting in agricultural knowledge and skills, as well as organising labour brigades via the partner cooperatives.

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Our results

Tony's Open Chain uses a tried and tested approach and collective effort to prove positive change is possible. Together, we can create an equitable supply chain in the world's largest cocoa-producing countries: Côte d'Ivoire and Ghana.

Living Income Reference Price (LIRP) contribution to net cocoa household income, at our long-term partner cooperatives.

<0%

Child labour prevalence rate, at our long-term partner cooperatives - versus 46.7% industry average.

EUDR compliant (GPS mapped and verified deforestation-free at all our partner cooperatives).

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Who's In

Together, Mission Allies have proven that ethical way of sourcing cocoa is replicable and scalable for any business.

A picture of the red Tony's Chocolonely chocolate bar containing milk chocolate with the Tony's Open Chain Claim on it, representing the Mission Ally Tony's Chocolonely

Tony's Open Chain initiator

first Mission Ally

newest Mission Ally

Tony's Open Chain initiator

first Mission Ally

newest Mission Ally

Each new Mission Ally shows more and more companies are willing to invest in the cause. This commitment is what makes change in the cocoa industry possible.

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Upcoming Events

Sustainable Supply Chain Summit Europe

Brussels | 10-10-2024 | 08:00 - 19:00

Come and meet with Tony's Open Chain and other thought-leaders of supply chain sustainability.

New Mission Ally: Feastables

Feastables has joined Tony’s Open Chain, a leader in transforming cocoa supply chains, as its latest Mission Ally and is the first major US chocolate brand to join the initiative.

Banner for Business Impact Award showing gold sprinkles across with a golden olive wreath with the title in gold letters in the middle

TOC x Unseen Business Awards 2024

Tony's Open Chain is on the Business Impact Award Shortlist category, alongside Mission Ally ALDI.

TOC supports LCHR Bill request

On behalf of Tony's Chocolonely, Tony's Open Chain supports the Labour Campaign for Human Rights legislation request.

TONY'S OPEN CHAIN APPLIES THE SUSTAINABLE DEVELOPMENT GOALS (SDGs)

In order to continually streamline Tony's Open Chain approach, we measure our objectives and monitor our progress in accordance with the SDGs. Tony's Open Chain proactively work on seven of these 17 UN-established goals to globally eradicate poverty, preserve the environment and ensure universal well-being by 2030.