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Huel joins Tony’s Open Chain


Tony’s Open Chain welcomes Huel as a new mission ally!

Huel is the brand on a mission to make nutritionally complete, convenient, affordable food. All the cocoa in Huel’s range will be sourced according to Tony’s Open Chain sourcing principles and we estimate that in one year this will mean an additional 300 metric tonnes of cocoa sourced according to Tony’s 5 Sourcing Principles from Ghana and Côte D’Ivoire, and many more cocoa farmers enabled to earn a living income.

Huel dreams of a sustainable food future. One which protects and nourishes both people and the planet. Whilst our current system is not that, we are convinced that it is possible. And it is initiatives such as Tony’s Open Chain which are key to success. The 5 sourcing principles are holistic and the approach is collaborative. We are excited and proud to join their initiative, to work alongside other Open Chain allies, and to call other brands to join the path for an equitable cocoa industry.

- Jessica Sansom, Sustainability Director, Huel

Mission Allies go beyond certification and believe in direct, equal relationships throughout the entire cocoa chain. They join Tony's Open Chain, and work together, as well as source according to the 5 Sourcing Principles.

Mission Ally or Processor?