JOKOLADE joins Tony’s Open Chain


Tony’s Open Chain continues to grow: a warm welcome to our third mission ally

We are proud to introduce our third mission ally: JOKOLADE, the new kid on the German chocolate block. Tony’s is looking forward to collaborating on beans with JOKOLADE! Together with our other mission allies, we can now really amplify our impact on the ground. JOKOLADE joining Tony’s Open Chain shows that the model works and that we are ready to scale. Together we can make 100% slave free the norm in chocolate.

The brand name JOKOLADE  is a combination of the founder’s name Joko and the German word for chocolate, ‘Schokolade’. Joko Winterscheidt, a German television host and entrepreneur, realised that the conditions to make chocolate are far from sweet. He decided to go a different way and to join Tony’s Open Chain to take direct responsibility for the entire supply chain and to support Tony’s mission to end exploitation and poverty in West Africa.

The four chocolate bars launched online on 29th January and will be available on 22nd February at REWE in Germany. Buying these bars will support cocoa farmers in Côte d'Ivoire and Ghana where the cocoa beans are sourced. By sourcing according to Tony’s 5 Sourcing Principles, all mission allies work together and have an impact, bar per bar, to achieve Tony’s mission of 100% slave-free chocolate.

“At Tony's Chocolonely, we are passionate about sharing our mission to change the norm in the cocoa industry. JOKOLADE joining us as a mission ally means we are scaling up Tony’s Open Chain. We are looking forward to working together and accelerating our real and measurable impact in Ghana and Côte d'Ivoire on our way to 100% slave-free chocolate. Not only our chocolate, but all chocolate worldwide!”

- Anne-Wil Dijkstra, Choco Co-Captain at Tony's Chocolonely

JOKOLADE cooperates with Barry Callebaut one of the biggest chocolate manufacturers that fully supports Tony’s mission and provides the infrastructure that enables Tony’s Open Chain to scale. Because to end modern slavery and illegal child labour in the chocolate industry, change needs to happen on a big scale. Only when all chocolate-making companies work together, can we make all chocolate 100% slave free.

Come join Tony’s Open Chain.

logo jokolade

Mission Allies go beyond certification and believe in direct, equal relationships throughout the entire cocoa chain. They join Tony's Open Chain, and work together, as well as source according to the 5 Sourcing Principles.

Mission Ally or Processor?