Why did Tony's start Tony's Open Chain?
The root cause of modern slavery and illegal child labor is the extreme poverty of the current business model in which farmers do not earn (at all) a fair share of all the money earned within the cocoa value chain. We believe that making money is a means, not an end. That's why Tony's Chocolonely wants to change the business model in the cocoa industry.
But, we can only change the industry together. Not only our own partner farmers need to obtain an equal position and living income. The volume of cocoa beans Tony's Chocolonely buys is not sufficient to change the system. We want chocolate making companies in the industry to join us. New rules of the business model are needed. Together we increase pressure on the chocolate industry to drive structural change towards a more equally divided cocoa chain. So that 100% slave free and child labor free no longer are an exception in chocolate, but the new norm.
We lead by example with 'Tony's Open Chain’ with direct and equal business relationships throughout the entire chocolate supply chain. Our way of working is open for everyone to implement. We share knowledge and tools on the ‘Tony’s Open Chain’ platform with other companies who want to join us in making 100% slave free the norm in chocolate.
Who needs Tony's Chocolonely to join Tony's Open Chain?
All big chocolate companies in the industry, so we can make a structural industry change! Allies become the proud co-owner of a problem created by the system they conduct business in. Tony's started the Tony's Open Chain approach, so we know it can be changed.
What does Tony's Chocolonely expect from the mission allies to join Tony's Open Chain?
Every ally that joins Tony’s Open Chain commits to and adapts the Tony’s model for the long term; the 5 Sourcing Principles. All 5, no cherry picking and no ‘one offs’.